Web design by industry
Built for howyou sell.
For contractors, clinics, makers.Every price fixed after one call.You own the site and code.
YOU OWN IT.
How every project starts
- Find out what your customers search for. An afternoon spent on what people really search for kills bad ideas before they cost anything.
- Read the pages already ranking. How long they run, what they answer, whether they publish a price. Recorded before a word gets written.
- Answer the first question a customer asks, in words on the page, where Google and AI assistants can read it.
- Then the off-page work: the business profile, the categories, the reviews. On a local search those decide more than the website does.
Industries JT Studio builds for
Fence · deck · roofing · remodel · constructionGeneral contractors and construction
Compared on price before they are ever called. Published starting rates, a page per trade, and real job photos instead of a stock library.
Contractor websites
Conveyors · components · equipment · fabricationManufacturers and industrial companies
Sold to engineers who read the spec before they call. Specs in page text, CAD downloads that alert sales, and a quote form for integrators and plant teams.
Manufacturing websites
Drains · water heaters · leaks · repipesPlumbers
Bought in a panic at night or compared over a weekend. A call button on every screen, a page per plumbing job and the license number in view.
Plumber websites
HVAC · plumbing · electrical · cleaning · pressure washingHome and commercial services
Work that repeats, sold one neighbourhood at a time. A page per service, a page per city that earns one, and the recurring plan on the page, not in a footnote.
Service business websites
Direct primary care · clinics · aestheticsMedical practices and clinics
The membership price is the search, and most practices leave the number off the page. Seven Arizona practices measured, and only three publish a price.
Practice websites
Coaching · training · consultingCoaches and trainers
Selling a person rather than a product. The site has to show the method and the price before it asks for a commitment, and the legal pages have to be written for the country the client is in.
See the Hightower site
Software · digital productsSoftware and digital products
A product that has to explain itself in one screen, prove it works without an account, and convert without a sales call. ANVL, a futures trading journal, was built this way.
See the ANVL site
Anything not listed hereYour industry
The method does not change for your industry. Find the searches, read what ranks, build against it. The research runs before the quote, so you see what is there before you spend anything.
Talk through your industry
Examples · before you hireGuides with live examples
Live homepages from contractors, manufacturers and plumbers, shown side by side, with what each one does well.
See the guidesGuides with examples
Before you hire
Each guide gathers live websites from one industry, captured at the same size on the same day, with a note on what to copy from each homepage.
24 best contractor websites23 best manufacturing websites22 best plumber websitesAll guides
Not sure your business fits one industry? Small business website design compares the two starter builds side by side.
Why the approach changes by industry
| What changes | What that does to the site |
|---|---|
| The first question | Contractors are asked the price per foot. Clinics are asked the monthly cost. Coaches are asked who you will actually work with. Whichever question comes first goes near the top, in text. |
| How long the decision takes | A fence quote is decided in days. A doctor is chosen over weeks and kept for years. The short decision needs a price and a form. The long one needs the guides. |
| The words customers use | Nobody searches "outdoor living solutions". They search "fence cost per foot" and "direct primary care cost per month". And some obvious phrases are traps: "deck builder website" belongs to Magic and Pokémon, not to decks. |
| What proof looks like | A contractor is believed through their own job photos. A clinic is believed through the doctor's face, hours and price. A cleaning business is believed through before and after. |
| Where the competition actually is | For a local trade the fight is the map pack and the reviews. For a membership clinic it is the pricing search. The site is built to win the one that pays. |
What does not change
| On every site | Why |
|---|---|
| Real photos of real work | Stock photography is the fastest way to look like every competitor. |
| Prices in page text, when you allow them | A number inside a calculator widget cannot be read by Google or quoted by an AI answer. |
| A form that reaches the inbox | Sent through authenticated email with spam protection, so requests do not land in junk. |
| Built to load fast on a phone | Most of a trade site’s weight is photos. Compressed properly they look the same and arrive in a fraction of the time. |
| You own the site and the code | No page builder subscription, no lock-in. |
| One team on the work | You talk to the team building the site, from the first call to launch. |
Questions before we start
Why does a website change by industry?
Because the first question changes. A homeowner pricing a fence wants a per-foot rate before calling. A patient choosing a doctor wants the monthly membership price. Someone comparing coaches wants to know who they will actually be working with. The page that answers the first question fast is the page that gets the call, and that question is different in every industry.
What if my industry is not listed?
Every industry starts the same way. Find what people in that trade search for, from what Google finishes for them. Read the pages already ranking: how long they run, what they answer, whether they publish a price. Then build against what is there. The research runs before the quote and takes about a day.
What if my competitors all have weak websites?
That gets measured before anything is written. The page ranking second for "website design for fence companies" carries 677 words and no tables. Of seven Arizona direct primary care practices read in September 2026, three published a membership price. Beating pages like those is the short part. The business profile, the reviews and the citations sit outside the website and move slower.
How long does a site take?
Most sites take a few weeks, set by how fast photos, prices and review rounds come back. What holds a site up is almost never the building. It is waiting on your photos and your prices.
Start with a call
Twenty minutes, and you will know whether your industry has room to win.
Bring your current site if you have one, the questions customers ask you first, and your prices if you publish them. If a new site is the wrong spend right now, we will tell you that instead.