Industries / Fence, deck and dock contractors
Websites for
fence companies.
Real prices on the page. Real job photos. City pages that answer what homeowners actually search.
Updated 22 September 2026 · Justin, JT Studio, Chandler AZ
Key takeaways
- Crown Fence Co. in Cape Coral, Florida launched in September 2026 with 14 pages, two city pages, four how-to guides and an estimate form.
- Per-foot starting rates for five fence materials sit in plain page text, so search engines and AI answers can quote them.
- The Fort Myers city page runs 2,075 words with 14 headings and 8 FAQs, against 853 words on the page ranking first organically.
- The photos dropped from 35.66 MB down to 6.15 MB and the fonts from 1.75 MB down to 99.5 KB. Same pictures on screen, far less to download, so the site opens fast on a phone in a truck.
- A website alone will not win the map results. In Crown's audit, 45 of the 62 missing points were the Google Business Profile and reviews, which is the owner's work.
The Crown Fence Co. website
Crown Fence Co., LLC
Cape Coral, Florida
Fence · Decks · Docks
Todd Marois installs fence, decks and docks across Southwest Florida. Before the rebuild he had one logo file. No website worth sending anyone to, no business profile, no listings. Searching his phone number returned zero results anywhere on the web.
The rebuild gave him a brand system and a site built around what homeowners search: every service on its own page, two city pages with local pricing and rules, four how-to guides, and an estimate request that reaches his inbox.
The same approach runs on the other outdoor trades. Ironwood is a deck and outdoor living builder, and the work followed the same order: services first, then the pages customers search, then the request form. Every case study lists what shipped and what moved.
Before
- One logo file, no site
- No published prices
- No Google profile, no listings
- No way to request an estimate
After
- 14 pages, 4 services, 2 cities
- Per-foot rates for 5 materials, in text
- 10 cities listed in a format Google reads
- Estimate form with authenticated email
| What | Number |
|---|---|
| Pages live | 14: four service pages, two city pages, four guides, two legal pages, home and estimate |
| Fort Myers city page | 2,075 words, 14 headings, 8 FAQs |
| Cape Coral city page | 1,919 words, 13 headings, 8 FAQs |
| Service pages rewritten | Fencing 271 to 692 words, decks 240 to 659, docks 250 to 613 |
| Published pricing | Starting per-foot rates for five materials, in page text |
| Photos to download | 35.66 MB down to 6.15 MB. The homepage alone went 19.01 MB down to 3.33 MB |
| Fonts | 1.75 MB to 99.5 KB |
| Photo gallery | 16 of Todd's own job photos |
| Written for Google and AI answers | Trade, services, FAQs and the 10 cities served, tagged so search engines can read them without guessing |
| Launch check | 247 files matched the approved version byte for byte, 19 of 19 redirects passed |
Todd Marois, Crown Fence Co.
I now have a very cool-looking website that I am proud to send my customers to, and there is no other competitor in my area who has a website even close.
Todd Marois, owner, Crown Fence Co., Cape Coral FL · crownfencefl.com
Three sizes of fence company website
Crown Fence got the largest one. Not every fence company needs fourteen pages. Pick the size that matches how you sell today, and move up later without starting over.
| Size | What goes live | Who picks this |
|---|---|---|
| One page | About, services, service area, your job photos, a phone number that dials on a tap, and an estimate form that reaches your inbox. | A contractor booking mostly on referral who needs a professional place to send people. |
| A page per service | Everything above, plus a real page for fencing, decks and dock work, each with its own photos, copy and form. | Fence, deck and dock are three different searches. One page covering all three ranks for none of them. |
| The full site | Everything above, plus city pages where people actually search, published starting rates, how-to guides, trade markup Google reads, and an estimate calculator. | A contractor who wants the site to bring in work that did not start as a referral. Crown Fence is this one. |
What every fence company website includes
| Included | Why a fence contractor needs this |
|---|---|
| Your own job photos, compressed properly | Trust comes from work a customer recognises from their own street. |
| Estimate request that lands in your inbox | Crown's form sends through authenticated email with spam protection, so requests do not go to junk. |
| Phone number that dials on a tap | Most fence searches happen on a phone, standing in the yard. |
| Built to load fast on a phone | Crown's homepage went from 19.01 MB of photos down to 3.33 MB. |
| Google Business Profile connected | The map listing is where local fence work starts, and the site has to agree with what the listing says. |
| You own the site and the code | No page builder subscription, no lock-in. |
Price
Every project gets a fixed quote after one call. No monthly builder fee. What moves the number:
- Which of the three sizes fits, and how many services and cities need their own page
- Whether brand work is included, or you already have a logo and colors
- How much copy and photography exists today
- Extras: an estimate calculator, booking, a customer portal
- Whether you want SEO and updates after launch, or just the site
This is for contractors who want the site to bring in work. If the cheapest possible template is the goal, a builder subscription will serve you better, and I will say so on the call.
Template or custom site
A fence company website template is the fastest way to get live, and for some contractors a template is the right call. Here is where the two part ways.
| Question | Template or builder subscription | Custom site |
|---|---|---|
| Time to live | A weekend | A few weeks, set by how fast photos and prices come back |
| What you pay | A fee every month, for as long as the site is up | One fixed quote after the call |
| Per-foot rates search engines can read | Usually locked inside a calculator widget | Plain page text, which is what Google and AI answers quote |
| A page per service | Only if the template ships with one | Built around what customers actually search |
| Who owns the code | The platform | You do |
| If you stop paying | The site goes dark | The site stays up |
How your website gets made
One call
What you install, where you work, and what the site has to do. About 30 minutes.
Design and build
You review real pages, not slides. Crown ran 55 numbered revision rounds before launch.
Launch
Domain, email, forms and structured data verified against the approved version.
After launch
The profile and review plan that decides the map results, plus an AI playbook in your voice.
Worth saying
A better website does not put you in the three map results at the top of the page. Crown's local audit scored 38 out of 100, with a perfect 20 out of 20 on the site itself. Every missing point sat off the site: no Google Business Profile, no reviews, no listings on Yelp, Bing or Apple.
That work belongs to the owner. Claim the profile, ask every customer for a review, keep the name, address and phone identical everywhere. You get the list and the wording from me. Anyone promising that a new site alone wins the map results is selling you something.
Questions fence contractors ask
Is a fence company website template good enough?
For a contractor who books entirely on referral and needs an address on the web, often yes. A template falls short in three places: starting rates end up locked inside a calculator widget instead of plain page text, services share one page instead of each getting a page, and the site belongs to the platform rather than to you. Crown Fence Co. started from no site at all, not from a template.
Can a fence company start with a single-page website?
Yes. There are three sizes. A single page carries about, services, service area, job photos, a tap-to-dial phone number and an estimate form. The next size gives fencing, decks and dock work a page each. The full site adds city pages, published starting rates, how-to guides and the markup Google reads, which is what Crown Fence Co. has. A smaller site can be expanded later without starting over.
How long does a fence company website take to build?
Crown Fence Co. went from first concept to live on their own domain in September 2026, through 55 numbered revision tasks and one full client review round. Most sites take a few weeks, set by how fast photos, prices and review rounds come back.
What does a fence company website cost?
Every project gets a fixed quote after one call. Price is set by which of the three sizes you pick, whether brand work is included, how much copy and photography you already have, and whether you want an estimate calculator or ongoing support.
Do I need a page for every city I serve?
Only for cities where people actually search and where the page carries different prices, rules and photos. Crown Fence has two, Cape Coral and Fort Myers. Near-duplicate city pages are what Google calls scaled content abuse.
Should I publish prices on my fence website?
Published starting rates filter out tire kickers and give AI answers a number to quote. Crown publishes per-foot starting rates for five materials as plain text, and states that a real quote comes after a site visit.
Will a new website get me to the top of Google?
Not on its own. In Crown's audit the site scored 20 out of 20 on on-page work, while 62 of the missing points sat off the site, 45 of them in Google Business Profile and reviews.
Do you work with fence contractors outside Arizona?
Yes. JT Studio is based in Chandler, Arizona. Crown Fence Co. is in Cape Coral, Florida. Work runs by video call, email and a client portal.
Start with a call
If a new site is the wrong spend right now, I will tell you that instead.
Bring your current site if you have one, your photos, and your starting rates. Twenty minutes is enough to tell whether the Crown Fence site is the right size for you, or whether one page does the job.